|Thursday, January 12, 2023
Real estate marketing is that deliberate marketing based on the principle of patience and forbearance in various fields
With the great popularity of Turkey's name in the past period and its reputation in various fields, there is a growing trend by investors from all over the world, as Turkey has high potential in several fields, as it is distinguished by its moderate climate and its strategic geographical location, not to mention the stability it enjoyed. this area .
And the decline in real estate prices in Turkey, in addition to the temptations and facilities that the Turkish government is working to provide to support the real estate market sector in Turkey and encourage involvement in the field of real estate investment in Turkey. All of these factors have worked together to spread the reputation of real estate investment in Turkey and have attracted many investors. And with this attraction, it has become necessary for these investors to get to know more about the real estate market in Turkey , and thus terms that may be new to some have begun to emerge, and some of them may need interpretation and clarification. Today’s terms that we will get to know more about are real estate marketing in Turkey and real estate promotion in Turkey. We will also learn about the difference between the two terms real estate marketing in Turkey and real estate promotion in Turkey .
And we start first by talking about the concept of real estate marketing in Turkey, as real estate marketing can be defined as that deliberate marketing on the principle of patience and forbearance in various fields, starting with obtaining a real estate opportunity, as well as promoting this opportunity and working to gain the trust of customers, and from that it can be We conclude that one of the most important qualities that a person who will work in the field of real estate marketing in Turkey must possess is his long-term mind and patience, the ability to solve problems, think strategically and plan for the future. You must strongly urge him to work in the field of real estate marketing in Turkey.
Regardless of the concept of marketing itself, real estate marketing or marketing within the real estate market in Turkey has a set of characteristics that distinguish it from other areas of marketing or work in other types of markets, which include each of the following:
The consideration that you get after the process of selling or buying real estate in Turkey can be in various forms, and the meaning of that is that the real estate market in Turkey has what is known as the property of exchange or barter, as someone may buy your property in exchange for another property that he owns and the exchange takes place Between the two of you by mutual consent without paying money, and here appears the benefit and importance of ingenuity in real estate marketing in Turkey, as you may get through marketing the property that you own a new property with new features such as a better location, a larger area, or a lower cost, and this is due to the need for the real estate marketer to have a look Far and taking into account the advantages that each property possesses and comparing what he needs and what he will lose from selling the old property and the gains that he will achieve by owning the propertythe new .
The main factor on which real estate marketing in Turkey is based is the mutual trust between the marketer and the customers, as the business cannot be successful in its absence.
And as we mentioned, there are a set of qualities that must be enjoyed by the person who will work in the field of real estate marketing in Turkey, and we will detail these qualities in more detail, as this person must have a keen future vision, which is an invitation to gather all Information about the real estate market and everything that can affect it, and from here you start drawing an imagination for the future, and this makes you get opportunities that may be hidden from many other marketers.
And now we move on to detail the difference between the two terms real estate marketing in Turkey and real estate promotion in Turkey .
In view of the great spread that the Internet has encountered recently, and the fact that everyone currently prefers data displayed digitally or on screens, whatever the field in which this data pours, real estate promotion has become one of the forms of real estate marketing electronically, as real estate promotion includes various forms that include both promotion on real estate sites Electronic or publishing on social media in its various forms, as well as marketing through global search engines such as Google, Amazon, and other major search platforms, in addition to the presence of the marketing method in famous blogs, which originally provide services related to the field of work in the real estate sector, such as those blogs that own Classified site.
The concept of real estate promotion also includes resorting to well -known real estate selling sites in order to market the property in it and reach its information to a larger number of investors, in the event that you, as a real estate marketer, do not have your own site.
But when the person who works in the field of real estate marketing in Turkey has his own website, he can use it himself to promote the properties offered, whether for sale, purchase, or even rent.
Or, of course, you can resort to the easiest, most famous, and most achieved way to reach high numbers of people, which is the popular social media from Facebook or Instagram, and let's not forget Messenger and the famous YouTube site and many other platforms that are spread all over the world. the scientist .
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